Why The Google Glass Failed


Reasons Why Google Glass Failed To Set Up A Storm Even With Its Next-gen Technology.

An innovation that couldn’t leave a mark

In 2013 Google launched their Google Glasses. The technological world thought this would be a breakthrough and that consumers would be rushing to the stores, but after nearly a decade, Google Glass is nowhere to be found on the trending tech market. Instead, consumers are more intrigued by other wearable technology with a more appealing appeal. In the beginning, it seemed as though Google Glass had so much potential, but over time the excitement died down. 

This wearable tech enables you to enjoy things as you go about your daily life without engaging with a hands-on device as much. It has basic features of calling, texting, taking photos and videos, and navigation. It covers the basics a person would need. Then why has it died down and failed to become a trend?

Factors That Were Responsible For The Downfall

Aesthetically Unappealing

The device requires you to wear it around your head at all times and makes you look like a person in that sci-fi film that you might or might not enjoy. Believe it or not, this hardware design is where the product received many backlashes. In an era where fashion sense has a high face value, buying a product that didn’t carry the oomph factor, despite its features, failed to make a mark and find a large consumer base. 

Basic Functions At A High Price

When Google released the product, it costs consumers $1,500. The cost of this was higher than the average cost of a high-end smartphone. The features of this product were not enough to justify the price. The Glass needs to be connected to your phone for it to be active. In short, you have to shell out double than your smartphone just to get a few hours of hands-free experience.

Compromising Privacy

One of the many features that Glass provides is capturing photos or taking videos at the tap of your fingers or commanding it. This is where the security scrutiny comes up. There is a high chance that you might get recorded or photographed without your consent, and you might never know of it. That is what Glass made possible just with a pair of glasses. Now invading privacy, which was already compromised a lot in this tech world, losing that last shred of privacy was too much. 

Not Made For The Consumers At Mass

Face it; this was not a product made for you. Neither is it for scores of people out there. Both monetary wise and function-wise, it is not easy for you to perform your daily tasks with a $1500 sensitive device hanging onto your face. The price tag of this product excluded a large majority of consumers from being able to purchase this wearable technology. 

Battery Issues

Battery life is everything for wearable technology. Users want to be able to wear their devices all day without having to worry about them dying. In 2013 battery technology was not what it is today. Since Google wanted their product to remain slender and lightweight, they had to limit the battery life. With advancements in technology, the battery life would surely be longer. Some have said that their Google Glass would only stay charged for about two to five hours, depending on the model and generation. 

Main Features Of Google Glass

The Glass Explorer gives you the liberty to use both hands at the time of browsing through the data you need. Another add on is that it lets you take videos or pictures at a highly first-person level. Almost as what your eyes are seeing (minus the high definition). The last and most popular feature is the navigation. It gives you an in-person route to where you should go at the eye-level, giving you a more inclusive experience.

What’s Next?

Though Google has discontinued the Glass range after releasing its second upgrade version, it has been upgraded and re-released as an enterprise commodity named Google Glass Enterprise. The consumer base target is now narrowed down to a specific field of work like hospitals and factories to find a better use. The price has also reduced and stands at $900 and comes with many more added features.