Social media is changing rapidly. It’s a constantly evolving beast. Even as you read this, companies are formulating changes in their platform interfaces, features, and algorithms. Social media itself isn’t all that old. About 20 years ago, it wasn’t even born yet. And if you now look at pictures of Instagram’s UI from a couple of years ago, chances are you wouldn’t even recognize it.
It’s exhilarating to think about social media’s future and what it would look like in the next couple of years. Of course, users’ demands will be different. Brands would make different marketing strategies, and new top social networking sites will emerge. All that is inevitable, but what else?
We are here to answer your question. Based on recent emerging trends, these are the changes that you will most probably see on social media in the coming years.
More Privacy And Security Features
With evolving tech, people are worried about privacy and data theft. We already see companies introducing new cybersecurity features, like end-to-end encryption. A lot of the communication between brands and customers on social media now happens through ‘Dark Social,’ meaning private messaging, emails, DMs, etc. We can expect more privacy policies and more use of Dark Social.
More Video Content
Video content is getting popular on social media. Even on photo-based platforms like Instagram and Facebook, video content is estimated to be consumed 5X longer than pictures or text content.
The recent introduction of Instagram Reels was a huge success and has contributed to the rise in videos on Instagram. Trends suggest that it will rise even more. Short-form videos perform better than longer videos, so brands now include making reels and participating in viral Tik Tok challenges, a marketing strategy.
SEO-Based Instagram Searches
Recently, an announcement was made regarding Instagram that it will become more search-friendly. Now you can search any keyword in the search box, and relevant results, including pictures, profiles, and video, will pop up.
Marketers should take advantage of this golden opportunity. Make sure to caption your videos and pics with relevant keywords. Also, include relevant descriptions of your products and services in your bio and name fields.
Changing Online Marketing Strategy
If 2020 has taught us anything, a lot of what we do in-person is online, whether it’s doctor consultations, shopping, gym instructions, etc. Going ahead, many brands will now adapt to this way of conduct. Facebook and Instagram also have launched their in-app shopping features.
Brands should sign up to put their products on social media, collect data about consumer demands and contact info, test out different video platforms to find one that meets their needs, and implement a retargeting ads strategy. Spruce up your websites and make them mobile-friendly and faster too.
Less Personal, More Funny
Stats show that engagement with personal text from posts, stories, videos is decreasing, and people are now interacting with others in primary memes. People are sharing less personal stuff and more articles and memes. Funny content always does well on social media, and it’s not going away anytime soon.
Trends also point that there’s going to be way less actual typing on social media in the future. People will use voice notes to communicate with each other—speech to text to type out their captions and voice and image search to Google search.
Coming years will see some innovative ads. The marketing industry is catching up; they know that only email campaigns do not amount to much; if they want to market to gen-Z and Millenials, they have to get with the wave of creativity.
Ads are and will continue to take the shape of GIFs, collages, and Reels to engage a newer wave of social media changes. Brands are increasing the User-generated content (UGC) on their social media timelines as well.
AR-VR And Mobile-Focused Interface
Very soon, AR and VR will find more practical uses in the industry, and social media will adopt AR to increase ad revenue. People are shifting to using social media on their phones now instead of computers, so a shift to make social media phone interfaces smoother is evident.
Technology is growing and evolving at a rapid pace. Content is being generated on social media by hundreds of terabytes per second. Our social media usage and practices are bound to change as well. People are keeping up with the flurry of updates and policy changes on social platforms. And while that is important, one thing to keep in mind is that authenticity prevails. Great authenticity and a good personality are, and will always remain, the most significant selling point of all content.